Tag Archive for the Studio K

Seoul Fashion Week Spring 2015: the studio k

SFW S/S 2015: the studio k

Now only if someone would explain what “Studio K” means, or where in the world it’s located, at least.. really hoping it’s not in Garosugil or somewhere in Gangnam where the designer Hong, Hye Jin’s office is located because that’d immediately take all the fun and fantasy out of it. Hence I digress…

A border, whether it divides countries, or two different types of elements such as the land and the water, plays a critical role in a world that mainly deals with things of visual nature as that’s what makes layering and interaction possible.

Hong applied this idea to her spring collection by using loads of graphics and layers to recreate the division, layers and interactive interface that occur as a result of border’s existence. Not that it’s a rather serious topic to be dealt with particularly for fashion which is often considered shallow and fleeting, it’s undeniably an interesting thought to play with, especially for those living in a country that suffers from a painful division of the land, and also one that is surrounded by the sea. But why does any of that matter when results are exuberant and just straight out pretty like this (this includes boys’ stuff)? Isn’t that how our lives are? We all in a way live a life that is contradicting; by distracting ourselves with things that are lightweight and superficially exciting, we try to turn away and forget about the not-so-great part of our lives, which in the end (unfortunately and ironically) turns out to be most important. In that sense, why don’t we just  start lusting after model turned actress Lee, Sung Gyung’s plump lips? The real question perhaps should be, “How in the world is that possible for a Korean?”

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Photo by Justin Shin, Fashion photographer Seoul Korea

Seoul Fashion Week Fall 2014: the Studio K

1Just when we thought the tartan/plaid madness was going away, grid patterns started showing up everywhere, and the Studio K decided to join the party. Except that this time around, designer Hong’s inspiration came from a place quite unexpected, somewhere middle of the west sea of African continent in the Gulf of Guinea where latitude and longitude both becomes zero degrees- her creativity is further displayed when we realize that even the colors used in the collection are ones that are likely found at the location where 0º 0′ 0” is located: black, dark navy, light navy, khaki, blue, dark grey, light grey, ivory, and white.

2Review to come 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46

Photos by Justin Shin, Fashion Photographer SEOUL KOREA