Tag Archive for J KOO

Seoul Fashion Week Spring 2015: J KOO

SFW S/S 2015: J KOO

You know it’s a good show when you start anticipating the next look. Quite simply, what sets a good collection apart from those that are average is one that which presents something new in every single look yet mindfully follows the theme by placing main elements of the collection in each look. It should be clear…

Identity Crisis

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What does it mean to be American? America being a home to people of different national origins, when we introduce ourselves, there usually is an adjective before the word “American” that more accurately and profoundly describes a person’s origin. When I introduce myself, I call myself Korean American, but what does that really mean? Am…

Fear of the Unknown

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The power of knowledge. Has that ever crossed your mind, as in how it directly impacts your life? We are not just talking about education here, it’s the difference between “knowing” and “not knowing” that affects how we deal with life. This, whether you realize or not, has a lot to do with whether you…

J KOO: It’s Awesome to be Twosome

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Going into their fourth season, J KOO is a brand led by duo designers Jinwoo Choi and Yeonjoo Koo who met while preparing for fashion school, became friendly while in London during which became close enough to not only start working together but eventually agree… to get married. As life partners, they encourage and inspire…