Seoul Fashion Week Spring 2015: PUSH BUTTON

SFW S/S 2015: PUSH BUTTON

So apparently I’m either prophetic or secretly possess some kind of superpower that allows me to see people’s past without having studied it. A close source tells me that the designer of the uberpopular brand, Push Button, used to be a stylist. And not only that, he was a model too. Although I only got the first half right, I must say I was pretty shocked to find out. And on that note, I cautiously assume he never quite received full training in fashion design (not that it matters when your stuff is good) as I’m unable to locate such info anywhere on the cyberspace. But really, who cares. If anything, aren’t we all tired of seeing institutionalized people making same stuff over and over? For one, I’ve recently become a huge fan of the self-trained French designer, Jacquemus, well, because he’s the most creative, artistic individual I’ve come across recently (albeit only in cyberspace, unfortunately- I’m sure he’s a nice guy in person too). But if I had to be completely honest, the reason why I began considering Park more of a stylist than a fashion designer is I always felt like his collection was missing that certain “something” even after being almost always particularly entertaining and memorable. It turns out the looks are “made” to look good with exceptional accessorizing and styling. The question was, ‘If he were to show each look with no accessories at all, or minimal styling work involved, would it still be interesting?’ The answer, at least this time around, was no, because as you can see, what really completes the look is not the dress nor the layered bra, but the matching headband, jeweled cat eye sunglasses and big, big hoop earrings. But what is there to complain when the collection looks awesome and maybe even covetable?

With the iconic painter Frieda Kahlo as an inspiration, Park pushes the button yet again through his own world of wit and glamour where vintage and future meet- which sometimes turns out to be a bit awkward yet strangely in a good way. That must be a talent.

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Photo by Justin Shin, Fashion Photographer Seoul Korea

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