Seoul Fashion Week Spring 2015: J KOO

SFW S/S 2015: J KOO

You know it’s a good show when you start anticipating the next look. Quite simply, what sets a good collection apart from those that are average is one that which presents something new in every single look yet mindfully follows the theme by placing main elements of the collection in each look. It should be clear what the designer is trying to convey, and it should be illustrated in the pieces that are made with the highest quality and finish. We have all done some type of presentation in school that required nothing but the best in us because the presentation, in a way, represented who we were- it was a chance to show them what we were capable of. A fashion show isn’t much different- only that an event in this scale should consist of results that offer a lot more at a much higher level.

SFW S/S 2015: J KOO

J KOO is a brand that knows what’s up. And I mean it- are they not only the most well-trained and prepared duo, but they are one of the few designer brands that shows during Seoul Fashion Week that have mastered the basics of fashion design. What that means is that they have the ability to cover from A to Z with their very own “kick” added, all the while keeping them “cool” and practical enough to lure fashion fans from all over the world. The pieces are not only one of a kind, but with wit and quality that you’d expect from a luxury designer brand- but more important, they are trendsetting while also being timeless and sometimes even free from circumstantial factors. These are clothes you want to go out in, party in, meet cute boys and girls in, pray in, and to sleep in. I know, because I’ve experienced them firsthand.

SFW S/S 2015: J KOO

It isn’t difficult to conclude that tennis is rather a fashionable sport, and it really got me curious when the designer told me that they were inspired by tennis wear from the 1920′s to 1930′s which looked something like this and this. While it’s not the first time high fashion has played tennis, compared to Jean Paul Gaultier’s luxurious take, J KOO presents younger, casual variations with mini fringes, pleats and their signature “undone” edges. Having a menswear background for the duo gives them a competitive advantage by allowing them to experiment with womenswear while creating everything with top notch tailoring. It may seem common sense, but at the end of the day, what truly matters is whether fashion designers know how to design. If you are wondering why I’m saying such a thing, try seeing 200 shows a season. You can kind of start giving brands grades, trust me.

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Photo by Justin Shin, fashion photographer Seoul, Korea

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