As Donna Karan’s sportier, more approachable sibling, DKNY has been dressing urbanites and the likes since 1989. With Karan’s intimate knowledge of her customer base, DKNY has successfully established itself as a representative and face of active young women of New York City. As part of the generation that grew up with the brand, there also was a time in my life when I identified myself with the label which was the epitome of the cool city girl that mostly consisted of black and denim as long as I remember. This new collection seems to have changed everything however, with bright colors and patterns aplenty complete with flatform sneakers and curled baby hair with occasional pops of braids. While the contrast almost comes as a shock, perhaps it’s only appropriate that a brand that pretty much has penetrated all aspects of our lives adopts to a changing environment, especially in an industry that constantly seeks something new and fresh. Regardless, DKNY remains as one of the top brands that continues to invent and reinvent the American casual and for that, New York, you may now breathe a sigh of relief.
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