In case you were wondering what real “Gangnam Style” is about, City of Gangnam in collaboration with Coex, Hyundai Department Store, and Woori Bank presents an annual event that celebrates the vibrant town of Gangnam that is deemed the most fashion forward in the country. This year being our first time attending (thanks to the team at Caruso), we didn’t quite know what to expect but it turned out to be an interesting one where music, art, and design converge.
Rapper Swings killing it (or attempting to, or almost). Honestly it was my first time listening to his music and while it wasn’t strikingly awesome nor bad, what got me really intrigued was upon learning the fact that he was the key person who caused a havoc in the industry last year by personally attacking the Korean rap scene in his song King Swings. More recently, he participated in a TV Hiphop survival program Show Me the Money 3 as a producer for which he collaborated with another talented rapper, San-E.
After Swings’ entertaining performance came an array of fashion shows beginning with what looked like Korean street wear mostly consisting of sweats and tights. I think I heard at some point that the collection was a collaboration effort between a multi brand shop KUD and designer CY Choi. Really wished they would take more time to share more information before they started sending models to the stage. Without a thorough understanding of what I’m about to see, it’s just a wasted 10-15 minutes because in my mind, I’m continuously trying to figure out what it is that I’m looking at.
Then came the real thing: Caruso by Chang Kwang Hyo’s F/W 2014 collection which was covered on our site previously back in spring when he first showed at Seoul Fashion Week. This was the reason why we were there so to be honest, anything else that came prior just seemed like a prelude.
It’s always interesting to see these shows come alive after participating in a preparation process. We had the honor of joining Mr. Chang at his model casting a few days earlier and I couldn’t wait to see the few selected good looking men do their thing on the stage. For some, it was their debut show which could be seen and felt but all in all, it was an excellent show- especially loved the creative take on the catwalk during which some models came in a pair and sometimes a trio depending on the mood. Instead of a straight line, some took a zigzag course which was somewhat distracting but definitely refreshing especially because I already had a thorough understanding of these pieces from doing an intensive coverage last season (well, not so “last season” but you know fashion is weird when it comes to “seasons.”).
See our coverage from Seoul Fashion Week F/W ’14 here.
Photography by the newest addition to the team, Allen. Read about him here.
© 2014, Tomi. All rights reserved.