Seoul Fashion Week

Seoul Fashion Week coverage

Seoul Fashion Week Spring 2015: GROUNDWAVE

SFW S/S 2015: GROUNDWAVE

So let me tell you this much: Kim Sunho’s Groundwave was shown not only on the first day of Seoul Fashion Week which is reserved for menswear, but when Soojoo was sent down the runway, I had to double-check the schedule to see if I was in a wrong show.

SFW S/S 2015: GROUNDWAVE

This was my third time seeing Groundwave, but the first time seeing his womenswear collection. Honestly, I was disturbingly unprepared for it especially because my mind was anticipating another set of awesome menswear with a bit of Korea in it (which is what Kim is known for).

SFW S/S 2015: GROUNDWAVE

This is not to say that it sucked, but you know, it took some time for me to figure things out, which became sadly more challenging thanks to the background music which sounded like a mishmash of rap and narration coming from a sleepy woman with a bad case of insomnia counting jumping sheep. It was a cool show nevertheless- cool in a very refreshing, Korean way. Not sure how much more descriptive I can get with this. I apologize, hence digress.

SFW S/S 2015: GROUNDWAVE

So apparently, this was a strategized move, as his intention was to “blur the borders between men and women.” Although, it would have been nice to hear what the reason was, or how the theme came about, but you know, it is what it is.

SFW S/S 2015: GROUNDWAVE

I guess a more pressing question here is, whether these are menswear or womenswear or menswear meant for both genders, or unisex. If so, what sizes do they come in?

SFW S/S 2015: GROUNDWAVE

But more than anything, someone get them out of bed already. It’s 8:30 in the evening.

SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE SFW S/S 2015: GROUNDWAVE

Justin Shin, fashion photographer Seoul Korea

Seoul Fashion Week Spring 2015: 87MM

SFW S/S 2015: 87mm

Truth be told, there is no such thing as a career for models. Having been in the fashion industry for a bit now, I’ve learned that modeling is more of a seasonal, temporary job that should serve as a stepping stone for something else that you really want to do with your life later on. This is especially true for male models in Korea, whose options are quite limited: you either make it big as an actor when your modeling career is approaching the end (i.e. Kimwoobin, Chaseungwon, Leejongsuk) or become a successful businessman, both of which happen less frequently than they should.

SFW S/S 2015: 87mm

Top Korean male model, Kimwonjoong, chose the latter, launching an online shop “87mm” in 2011 with his fellow model friend, ParkJiwoon, leveraging their fame as celebrity models.

Three years later came a collection under the same name which signifies the year the two models were born. (In Korea, it’s common to see people becoming friends based on the year they were born.)

SFW S/S 2015: 87mm

As there’s no background information available on these two models-turned-designers, I’m going to cautiously assume they haven’t necessarily had training in fashion design.

SFW S/S 2015: 87mm

Now, I don’t mean to contradict myself (I did mention in “Oudifu” post that the designer did not go to fashion school, etc) but when you’ve had plenty of experience with designer clothes and built connections in the industry and most importantly have achieved “top” status in a relevant category, it’s only natural to venture out into another field especially when your time as a model is running out. It’s a model’s job to quickly figure out what he likes to do and what he’s good at to come up with a new goal or dream by leveraging fame, connections and experience gained through modeling. Yes, we are talking business here.

SFW S/S 2015: 87mm

While it may look like a bunch of ideas at the moment, with enough experience and knowledge, it will only get better. If anything, branding is definitely there which makes marketing so much easier for 87mm. Marketing is one area many Korean fashion designers struggle with, and the bad news is, no matter how good your stuff is, if nobody knows about it, there is just no way it will sell. On the other hand, if people know about your brand and consider it “cool” regardless of how good or bad the quality or design is, it’s more likely to sell. Call it unfair, but that’s life- I mean, business.

SFW S/S 2015: 87mm

Wearability, comfort and oversize seem to be keywords for the debut collection, which became all the more desirable when Kimwonjoong came into the picture. It’s a funny thing. A good looking man, that really is all you need to sell… Oh the naiveté.

SFW S/S 2015: 87mm

Each look seemed to be trying to justify the fact that it was created by models, as if these were the stuff Kim and Park would be rocking on their off-duty days.

SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm

Womenswear were particularly intriguing, as they literally looked like girls wearing guys’ things. As much as I’m a fan of menswear-inspired womenswear, I’m still undecided whether I like this direct approach.

SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm

The ideas are there. Execution, not so much. but they should be praised for their courage for entering an industry that can be intimidating (Most of the designers showing during Seoul Fashion Week are graduates of top fashion schools). This isn’t the first time models have attempted fashion design in Korea (i.e. Rubina) but it’s undoubtedly a revolutionary move. Nevertheless, it’s nice to know that at such a young age, the duo realize that it is only through challenges that one can grow, and from my personal experience with them- I have faith that they will succeed whichever route they end up taking, because nothing beats hard work and humility after all.

SFW S/S 2015: 87mm

On that note, fight on, guys.

SFW S/S 2015: 87mm SFW S/S 2015: 87mm

Let’s make better shoes next time though… not digging dancing toes. yeah?

SFW S/S 2015: 87mm SFW S/S 2015: 87mm

Just let me have this ensemble. Navy and black are the obvious yet most overlooked match that weirdly look so awesome together.

SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm

And we thought Rag & Bone ended the V-neck game.

SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm SFW S/S 2015: 87mm

Photos by Justin Shin, Fashion Photographer Seoul Korea

Seoul Fashion Week Spring 2015: PartspARTs by Imseonoc

SFW S/S 2015: PartspARTs

A frequently discussed topic which seems to live in a realm that has no such thing as absolute truth, “originality” in fashion has a meaning that seems to be so much more vast in size and depth than fashion itself. However, to prematurely conclude that the field is just a blur and confusion would be erroneous, because after all, it is possible to distinguish between something that’s more original than one that’s not.

SFW S/S 2015: PartspARTs

On that note, fashion designer Imseonoc is one who does not negotiate with the world: both trends and the audience- she’s an artist and one with a strong philosophy at that. She began using neoprene way before it became a global trend, and began playing with prints and shapes with it long before many began noticing the fabric. Her pieces not only carry aesthetic value, but offers new ideas to both design-focused as well as those seeking utility. With her advanced techniques and methods with textile and tailoring, she continues to challenge herself through a limitation set by herself presented by a belief and passion in waste minimization. If you thought fashion design was difficult, try creating zero waste while at it. I have a hard time separating garbage from recyclables. Please let the professionals handle the hard work.

SFW S/S 2015: PartspARTs

Give credit where it’s due: kudos to Imseonoc for making neoprene approachable, for making it so damn wearable. and for making it look so damn good and comfortable. I have yet to come across another designer who can do so much with one fabric. Try her stuff once and you will never look back. Keep in mind though- her pieces only work with her other pieces. No (brand) mix and match allowed here.

SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTs SFW S/S 2015: PartspARTsSee PartspARTs F/W 2014

Seoul Fashion Week Spring 2015: JINTEOK

 

SFW S/S 2015: JINTEOK

In the field of fashion, there are artists; then there are businesspeople.

While the latter tend to build wealth and fame in a relatively short amount of time, it’s the former that makes a lasting impression, influencing generation after generation.

SFW S/S 2015: JINTEOK

In her years as a fashion designer which spans almost 50 years, Jinteok has made a name for herself as one who not only creates wearable art, but one who has been an essential part of the Korean fashion industry. Having been one of the first Koreans to introduce Korean fashion to Europeans, her profile includes numerous awards, collaboration with multinational corporations, and multiple brand launches.

SFW S/S 2015: JINTEOK

Playing with three dimensional patterns and natural curves of the body, Jin’s designs depict a confident, intellectual woman who embraces minimalism at its best.

SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK SFW S/S 2015: JINTEOK

Photos by Justin Shin, fashion photographer Seoul Korea

Seoul Fashion Week Spring 2015: JAYHO

SFW S/S 2015: Jayho

An alley is an interesting place. Filled with mystery and secrets, it’s where we hang out but also a place where we run to when we wish to get out of the reality.

SFW S/S 2015: Jayho

It’s where people meet, where emotions converge.

SFW S/S 2015: Jayho

On that note, Jayho’s S/S ’15 collection is an intuitive interpretation of the aptly selected theme, that which portrays not just such personal experience but a literal yet artistic expression of the actual place itself. With sportswear being the designer’s strength, and functionality a key element, his spring collection screams Korean without looking desperate. It’s Jayho being himself, plus confidence and competence gained through years of professional experience which surpasses ups and downs of a life as a fashion designer, artist, and a businessman.

SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho

Tell me this is a jumpsuit..?

SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho

What a creative way to approach layering and print without looking cheesy. The diagonal stripes complete the look in a fresh, strangely Korean way.

SFW S/S 2015: Jayho SFW S/S 2015: Jayho

Another nice one. Really loving the use of perspective instead of a usual one-dimensional approach. The more you stare at it, the better it gets. Again, the diagonal stripes are everything.

SFW S/S 2015: Jayho

Graphic prints are cooler when layered.

SFW S/S 2015: Jayho

A departure from the usual mesh. Pattern on pattern between an unlikely pair… but it works thanks to the sharp layering of materials.

SFW S/S 2015: Jayho SFW S/S 2015: Jayho

What if I I told you that these are not your typical spring print aka flowers but a Google map view of where the designer’s showroom is?

SFW S/S 2015: Jayho SFW S/S 2015: Jayho SFW S/S 2015: Jayho

If you are wondering what a Korean porcelain jar looks like, the shape of these shorts says it all.

SFW S/S 2015: Jayho

Flowers got no game on Google Map, and the girl knows it.

SFW S/S 2015: Jayho

Why didn’t I think of this? Turn your boring rain coat into a chic Autumn jacket by layering it on top of a longer jacket.. Oh, but Jayho is the only one that makes it.. my bad.

SFW S/S 2015: Jayho

When sportswear met femininity- It’s my kind of girly stuff.

Check out our Jayho’s past collection.

Photos by Justin Shin, Fashion photographer Seoul Korea

Seoul Fashion Week Spring 2015: STEVE J & YONI P

SFW S/S 2015: STEVE J & YONI P

Themed, “21st Renaissance,” Steve J & Yoni P presented another compelling collection inspired by ancient plants and statues. As one of the most anticipated shows of the week, front row was star-studded as usual, as well as the riser and the rest of the space being completely (and I mean it) packed.. to a point that the photographers started sitting in front of front row until they got kicked out by security. Regardless, the lights dimmed and the music began playing.

SFW S/S 2015: STEVE J & YONI P

I must mention… they always have the best hair. and this weird side bun thing or reverse-combed Asian-blond-afro thing is probably the coolest thing that happened during the seoul fashion week, because… not only did they make the models look 20 years older, but made some make really awkward faces (see below). But all the sarcasm aside, it was a cool way to depict what they deem as “Modernistic Renaissance.”

SFW S/S 2015: STEVE J & YONI P

Always appreciate the layering especially with something sheer underneath while not making it look ultra feminine.

SFW S/S 2015: STEVE J & YONI P SFW S/S 2015: STEVE J & YONI P SFW S/S 2015: STEVE J & YONI P

This is where graffiti and renaissance meet, and Soojoo’s platinum blond bob couldn’t be more fitting.

SFW S/S 2015: STEVE J & YONI P

Is it a scarf? belt? skirt? kimono? They call it a “skirt-inspired belt.”

SFW S/S 2015: STEVE J & YONI P SFW S/S 2015: STEVE J & YONI P

Probably the best print in the collection. Monet should be proud.

SFW S/S 2015: STEVE J & YONI P

That blue gives the look just enough amount of pop.

SFW S/S 2015: STEVE J & YONI PSFW S/S 2015: STEVE J & YONI PSFW S/S 2015: STEVE J & YONI P

Not sure how I feel about the ruffled collar… the girl knows how to rock it though.

SFW S/S 2015: STEVE J & YONI P

The sweatshirt trend is beginning to be worrisome but with the right print, it works.

SFW S/S 2015: STEVE J & YONI P

What if you cut that denim shirt in half and got rid of the top half? What if you cut a denim skirt into half and.. Never mind, let the professionals handle it.

SFW S/S 2015: STEVE J & YONI P

Overalls… are here to stay?

SFW S/S 2015: STEVE J & YONI P

Not a fan of baby doll tanks but pair it with the baddest wide jeans, you’ve won me over.

SFW S/S 2015: STEVE J & YONI P

Kind of hoping she doesn’t wear this out.. of her bed.

SFW S/S 2015: STEVE J & YONI P SFW S/S 2015: STEVE J & YONI P

I just like it so much when Steve and Yoni pile things on… with things that don’t necessarily look all that great on their own but look amazing when put together.. by the duo.

SFW S/S 2015: STEVE J & YONI P

Still trying to figure out what message they are trying to convey… stay.. quiet? or speak your mind..? or just.. shut.. up..? Whichever the case, definitely not your typical casual outfit. Do not underestimate the power of a t-shirt.

SFW S/S 2015: STEVE J & YONI PSFW S/S 2015: STEVE J & YONI P

Loud… ly.

SFW S/S 2015: STEVE J & YONI P

I wish you could see the shoes + socks combo… because that was what really kept me busy throughout the entire show.  The toes… were having the time of their lives.

SFW S/S 2015: STEVE J & YONI PSFW S/S 2015: STEVE J & YONI P

I get it now. She’s an introvert.

SFW S/S 2015: STEVE J & YONI P

So if you are like me, you had no idea that this was actually a part of the TV show, “Korea’s Next Top Model Guys and Girls” finale. Here’s your boy, Lee Chulwoo killing it.. because he is, I mean, he was, and always has been a pro. From what I remember, it’s something like his fifth season walking. How can you NOT ace this mission? But surprise- he was not the winner.

SFW S/S 2015: STEVE J & YONI P

Favorite look of the show. Just when I thought I was done with mesh.

SFW S/S 2015: STEVE J & YONI P

Another contestant in the show, Han Seungsoo. This guy is definitely “born with it.” He literally nails every single photo shoot, as long as it’s not in a bathtub. (If you are curious, watch the last two episodes.)

SFW S/S 2015: STEVE J & YONI P

Need a close up of the shirt.

SFW S/S 2015: STEVE J & YONI P

Another thing about Steve Yoni though… I love it when you scribble things..

SFW S/S 2015: STEVE J & YONI P

and.. I present to you… the winner of “Korea’s Next Top Model Guys and Girls”: Hwang, Gibbeum aka Joy Hwang. Not her strongest shot but trust me, this girl’s face is so versatile and captivating she’s sure to follow in Choi, Sora’s footsteps.

SFW S/S 2015: STEVE J & YONI P

but how come people didn’t think that it was cool when I did that scarf-as-a-belt thing three years ago…

SFW S/S 2015: STEVE J & YONI P

So.. is she wearing a dress over a t-shirt? Yeah, but what does “Not to draw” mean..? As in when you impersonate Prince Hamlet? “To draw, or not to draw… that is the question.”

SFW S/S 2015: STEVE J & YONI P

Totally street style appropriate. Tell you what, I prophesy that Irene will be rocking this next season.

SFW S/S 2015: STEVE J & YONI P

I need to learn how to make textile pattern out of my doodles… I will most likely be able to open a shop.

SFW S/S 2015: STEVE J & YONI P

What.. That looks like weed growing out of notebook doodles (sorry, I did spent a significant amount of time near LA).. through which I discovered my true talent, ‘Wow, I can draw!’

SFW S/S 2015: STEVE J & YONI P

But she looks angry… Sorry about the shoes.

SFW S/S 2015: STEVE J & YONI P SFW S/S 2015: STEVE J & YONI P

All in all, a playful, creative collection by the duo, but that was expected. It’s clear that Steve J & Yoni P has successfully established their color and brand by now, and we can feel the confidence in the pieces themselves. As with any business however, quality should never be overlooked. On that note, those shoes are a big no-no, especially with those socks. Not much of an issue styling-wise, but it does become sort of problematic when feet start sliding down and out of the shoes and models literally have to walk on their toes instead of shoes. So many toes got lost in them (or out of them on the runway) they looked like squid legs. Note to self: wear good shoes.

-

Photo by Justin Shin, fashion photographer Seoul Korea

Seoul Fashion Week Spring 2015: CARUSO

SFW S/S 2015: CARUSO

Inspired by a childhood memory, menswear designer Chang Kwang Hyo’s S/S ’15 collection is filled with nature and childhood innocence, the interaction of the two and the residuals of it, both the splendor and terror of that certain moment.

SFW S/S 2015: CARUSO

“This is a story from my boyhood.

SFW S/S 2015: CARUSO

It was a drowsy afternoon at the peak of summer break. As soon as I woke up from a nap, I picked up my backpack and rushed to school thinking I was late.

SFW S/S 2015: CARUSO

There was no one but an empty playground, desolate classrooms, and weeping trees; not a single sound of cicadas that used to entertain all summer long could be heard. Was it a dream?

SFW S/S 2015: CARUSO

What the boy saw on that fateful summer day was perfection in itself, with colors of objects, shades of trees, and intensity of lights orchestrated in perfect harmony by a prominent conductor.

SFW S/S 2015: CARUSO

The clock of the season and the face of the boy met at the boundary between an early morning and a relaxing afternoon, but what was lost surrounded the teary-eyed boy to elusive fear.

SFW S/S 2015: CARUSO

This collection is an earnest attempt at reproducing light and time; not an experimentation of light nor color but a sentimental recollection of what resides in my soul as a result of that fateful summer day.

SFW S/S 2015: CARUSO

My hope is that it will bring you back to your very own summertime, when the days were young in their liveliest and purest form.”

SFW S/S 2015: CARUSO

“Summertime”

SFW S/S 2015: CARUSO

- Originally written in Korean by Chang Kwang Hyo, translated by yours truly ;)

SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO SFW S/S 2015: CARUSO

See CARUSO F/W ’14

Photo by Justin Shin, fashion photographer Seoul Korea

Seoul Fashion Week Spring 2015: METROCITY

SFW S/S 2015: METROCITY

Besides the fact that the supermodel Hye Park tripped not once but twice, can we talk about how horrendously embarrassing this collection was? Perhaps it was the presence of superstar Jessica Alba that intensified whatever I was feeling inside, but all I could think about was whether this was some kind of joke. It was bad enough that 90% of the media were focused on Jessica so much that the videographer from a popular national broadcast decided to set up his camera facing her throughout the entire show, and that there were about ten security guards attempting to protect her from I-don’t-even-know-what. Knowing that it’s rather a big company (compared to the designer brands normally shown at Seoul Fashion Week) that specializes in leather products, my expectation for the collection wasn’t all that huge to begin with, but what I wasn’t prepared for was being bombarded with counterfeits- not just products themselves but the production and styling. I mean, who flies over a movie star all the way from Hollywood to present a collection that’s basically a mishmash of a major (and I mean major) mega brand like Chanel’s not recent but past collections that were immensely popular? Jessica is most likely a spokesperson for the brand here and perhaps Asia but I’m pretty sure she was thinking the same thing… ‘Deja vu much?’

SFW S/S 2015: METROCITY

The socks and pump styling: Chanel Spring 2014. Can’t omit the shoes with the signature black cap toes and all. Right.. this was a coincidence.

SFW S/S 2015: METROCITY

Tweed reference.. hmm..?

SFW S/S 2015: METROCITY

This ankle purse: seen here. Fingerless gloves from Chanel Fall 2014.

SFW S/S 2015: METROCITY

Just like.. who?

SFW S/S 2015: METROCITY

That bag looks exactly like the one I saw on the streets. Oh yeah, but this one costs at least ten times more, I almost forgot.

SFW S/S 2015: METROCITY

Excuse me, but those socks gotta go. Stop trying.

SFW S/S 2015: METROCITY

I have a big problem with these floral sleeves. Are these supposed to resemble the white roses they give you when you buy really expensive things at Chanel? If I wanted to make clothes out of them, I can easily purchase $100,000 worth of Chanel, you know. I’m so confused.

SFW S/S 2015: METROCITY

Nope, never.

SFW S/S 2015: METROCITY

Are those Valentino knock-offs? Stop. it. now.

I’m sorry, Stephanie, I still love you.

SFW S/S 2015: METROCITY

That’s not even a complete sentence, not even a phrase. Stop it right now.

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

Fur? and it’s blue? Are you serious?

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

Nice try, but those leg warmers look much worse than my H&M ones that I’ve only worn 100 times.

SFW S/S 2015: METROCITY

and this pianist dude needs to stop stealing models’ jobs. There is absolutely nothing about him that’s appealing as a model, absolutely zero.

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

Stop with them gloves already. No, they do not look tough, not even a bit. And now a Louis Vuitton? Where is this collection going, really?

SFW S/S 2015: METROCITY

That purse doesn’t even match the dress or the styling. These people obviously have no idea what they are doing.

SFW S/S 2015: METROCITY

This is becoming a torture. I am slowly losing motivation to scroll down. Next.

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

She looks quite irritated. I’d be too.

SFW S/S 2015: METROCITY

That skirt looks hideous with the long vest and socks. I mean, socks with jewels are okay, but not when paired with studded Valentino Rockstud wannabes.

SFW S/S 2015: METROCITY

So glad they didn’t dress Nam Ju Hyuk in something more offensive. Those yellow loafers with darn socks are making me a bit uncomfortable though.

SFW S/S 2015: METROCITY

No, the belts.. are NOT ok.

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

So the real reason that I was able to sit throughout the entire show. Here he is, the crush of the moment. But that lemonade suit… Well, at least they didn’t make him wear blue shoes.

SFW S/S 2015: METROCITY

If it weren’t for that face, this would have received the worst look of the show, actually more like the worst of the week.

SFW S/S 2015: METROCITY

Like the bright neon- that is about it.

SFW S/S 2015: METROCITY

Again, if it weren’t for the model, this would have been just another ordinary suit. The only team I would applaud over at Metrocity is the team that did the casting. As for the rest, I leave it up to your imagination.

SFW S/S 2015: METROCITY

Okay, I see what you are trying to do here: you want to add a bit of extraordinary details while not going overboard with it, hence the kilt (or skirt). But guys, listen- you add a feminine element when the rest is still masculine (unless you are going for something else), meaning this pastel pink does nothing to what you are trying to achieve- you just created another hideous outfit that screams identity crisis. Can we start hiring a designer that actually “designs”?

SFW S/S 2015: METROCITY

Give this girl a skirt, NOW.

SFW S/S 2015: METROCITY

That belt needs to be either cut or hidden. It doesn’t get any tackier than this.

SFW S/S 2015: METROCITY

And there she is, with scotch tape on her feet. Oh yes, it only goes downhill from here. (as if we weren’t there already)

SFW S/S 2015: METROCITY

What are the cops doing troubling those poor street vendors? They need to start coming to Fashion Week.

SFW S/S 2015: METROCITYSFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

I don’t even know what to say anymore. I’m tired.

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

But yeah, Lee Cheol-woo’s face though.

SFW S/S 2015: METROCITY

You don’t wear knee-high socks with a midi-skirt like this, never.

SFW S/S 2015: METROCITY

I’m deeply concerned: fringes, jewels, a bikini bottom, and socks?!??

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

Take them off, right now. I didn’t mean in an inappropriate way, excuse me.

SFW S/S 2015: METROCITY

This misery… must.. end…

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

NooOoooo

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

Now onto the best part of the show (besides Byeon, Woo-seok, that is):

SFW S/S 2015: METROCITY SFW S/S 2015: METROCITY

YDG is an awesome performer. Didn’t realize how good of a dance he is. Thanks, Metrocity! And yes, Jessica is gorgeous, but you knew that.

SFW S/S 2015: METROCITY

In conclusion, I wish I could have been more civil but with a collection like this, it’s inevitable. If any of you must disagree, please feel free to send a note. I would love to discuss.

Photo by Justin Shin, fashion photographer Seoul Korea

Seoul Fashion Week Spring 2015: LEYII

SFW S/S 2015: LEYII

With emphasis on the beauty of female body, LEYII is known for her experimental approach to contemporary femininity that is both mystical and experimental achieved through minimalistic designs. Her new collection is a product of her intelligent use of rhythmical curves found in the works of Alexander Calder, an American sculptor famous for his abstract kinetic sculptures called mobiles that greatly influenced the modern art scene. While her creative interpretive approach should be praised, admittedly, it was not the most memorable show, perhaps due to the seemingly excessive number of pieces shown. Regardless, incorporation of bright colors amid a sea of monochromes added unexpected drama.

SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYII SFW S/S 2015: LEYIISee LEYII’s past collection here and here.

Photo by Justin Shin, fashion photographer Seoul Korea

 

Seoul Fashion Week Spring 2015: VanHart di Albazar

SFW S/S 2015: VanHart di AlbazarAs a brand that initially sparked my interest in Korean fashion, VanHart has always had a place in my heart as a brand that almost perfectly captures sophisticated masculinity with a true Italian flair and a subtle touch of Korean sensuality. This, along with the brand’s ambitious vision of achieving the global luxury status continued to escalate anticipation despite having skipped a season last year.

While it’s been amusing to see the Creative Director, Jung Du Young, all over the national broadcast the past year or so, I am beginning to understand what really is happening. For someone who attends about 60 shows per season, I think it’s safe to say that I can pretty much make up a decision whether I like or dislike a certain collection within a few minutes into the show. To be brutally honest, it only takes the first look for me to decide, go figure.

I do not have a clear understanding of the price range for the VanHart pieces; however, I can only assume that they are among the most highly priced menswear in the country, as they claim to have them manufactured in Italy only using the finest Italian fabrics. This background alone sets the tone for menswear greatness but what made VanHart stand out was the wittiness that the global style icon Lino Ieluzzi added to the scene, whose absence is unfortunately yet prevalently obvious in the current collection. As with every other Korean organization, there is no record or report of what really happened to Ieluzzi. Unlike the international fashion industry, Koreans seem to believe that it’s better to stay silent when it comes to organizational restructuring or changes even if it means a significant transformation that everyone can detect, except for themselves. It is understood that these looks are undoubtedly stylish; however, they seem to lack that certain something, that which only “Al Bazar” of VanHart di “Albazar” could fill. Oh, and please, leave Clara alone.

SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di Albazar SFW S/S 2015: VanHart di AlbazarSee VanHart’s past collections here, here, and here.

Photos by Justin Shin, fashion photographer Seoul Korea